Watons Real Estate
The Watsons are a locally owned and family-run real estate agency formed in November 2008 by Ross and Barbara Watson. Together they have had over 50 years combined real estate experience in the Whanganui Market.
Challenge
- Reduce cost per conversion on Google Ads paid traffic.
- Improve organic (SEO) visibility for high conversion keywords related to main service offerings.
- Improve site conversion rates with CRO.
- Technical SEO optimisation for New WordPress website.
- Improve first page rankings for identified high search volume, high purchase intent keywords
- Appear in Google maps (local pack) listings for all high-value keywords
- Increase Organic traffic sufficiently to replace lost traffic and conversions from Google Ads.
Results
- 150 position improvement across 10 target keywords within 20 days.
- 25% growth in organic visibility for non-branded terms within 20 days.
- 38% decrease in bounce rate within 20 days with CRO.
- 77% increase in pages per session within 20 days with CRO.
- 9.4% increase in overall site health within a three month period – removing all existing site errors
- Average position across target keywords improved from 14.21 to 7 (between April 24th to August 5th). On aggregate we improved by 199 positions during this period.
- The Domain in Local Pack for 4 out of 14 target keywords
- Watons rank on the first page for 10 out of 14 identified target keywords
- Clients:
Watons Real Estate - Category:
Digital MarketingWeb Design - Date:
6 Oct, 2020
